Webflow Content Structure Guide

Overview

Proper content structure improves both SEO and accessibility, making your site easier to navigate for both search engines and users. This guide outlines best practices for:

  • Heading Structure – Organizing your content with proper heading tags (H1-H6).
  • Image Alt Text – Ensuring all images have meaningful alternative text for accessibility and SEO.
  • How to Check Content Structure in Webflow – Verifying and optimizing headings and alt text in your Webflow project.

Following these guidelines helps improve readability, search rankings, and accessibility compliance.

Heading Structure

Why Headings Matter

Headings create a hierarchy of information, making it easier for:
✅ Search engines to understand page structure and key topics.
✅ Users to skim and find relevant sections quickly.
✅ Assistive technologies (e.g., screen readers) to navigate content properly.

Best Practices for Headings

  • Use only one H1 per page – This should be the page's main title.
  • Follow a logical order – H2 for sections, H3 for subsections, and so on.
  • Incorporate keywords naturally – But avoid keyword stuffing.
  • Make headings descriptive – They should give users an idea of the content below.

✅ Example Heading Structure:

H1: Webflow Content Best Practices

   H2: Heading Structure

      H3: Why Headings Matter

      H3: Best Practices for Headings

   H2: Image Optimization

      H3: Importance of Alt Text

      H3: Best Practices for Alt Text

How to Check Headings in Webflow

Manually Checking Headings

  1. Open Webflow Designer and navigate to your page.
  2. Click on each heading element to check its tag (H1, H2, H3, etc.).
  3. Ensure headings follow a proper hierarchy and are not skipped (e.g., don't jump from H2 to H4 without an H3).

Using the Webflow Navigator Panel

  1. Open the Navigator Panel (shortcut: Z).
  2. Expand page elements to review heading structure.
  3. Ensure headings are correctly ordered within their sections.

Using the Webflow Audit Panel

  1. Open Webflow Designer and press U to open the Audit Panel.
  2. Run an audit to check for skipped heading levels or other issues.
  3. Review and correct any flagged heading structure issues.

Checking Headings with Chrome DevTools

  1. Right-click on a page heading and select Inspect.
  2. Look for the <h1>, <h2>, etc., tags in the HTML.
  3. Ensure there’s only one <h1> and other headings are used correctly.

✅ Tip: If Webflow automatically assigns the wrong heading level, adjust it in the Element Settings Panel.

Image Alt Text

Why Alt Text Matters

Alt text improves accessibility, SEO, and user experience by:
✅ Helping visually impaired users understand images via screen readers.
✅ Improving search engine indexing by providing context to images.
✅ Displaying alternative content when images fail to load.

Best Practices for Alt Text

  • Be descriptive but concise – Clearly explain the image content in 125 characters or less.
  • Include relevant keywords – But only if they naturally fit.
  • Don’t use 'image of' or 'picture of' – Screen readers already identify images.
  • Skip decorative images – If an image is purely decorative, leave the alt text blank.

✅ Example Alt Text:

  • "Webflow SEO settings panel with meta description field highlighted."
  • "Person using a laptop while designing a website in Webflow."

How to Check Alt Text in Webflow

Manually Checking Alt Text

  1. Select an image in Webflow Designer.
  2. Open the Element Settings Panel.
  3. Look for the "Alt Text" field and ensure a meaningful description is present.

Using Chrome DevTools to Check Alt Text

  1. Right-click on an image and select Inspect.
  2. Find the <img> tag in the HTML.
  3. Look for the alt="description" attribute.

Using the Webflow Audit Panel

  1. Open Webflow Designer and press U to open the Audit Panel.
  2. Run an audit to check for missing alt text.
  3. Review and correct any flagged missing alt text issues.

✅ Tip: If an image is purely decorative, mark it as such by leaving the alt text field empty.

Final Checklist for Content Structure

✅ Headings follow a logical hierarchy (H1 > H2 > H3, etc.).
✅ Only one H1 is used per page.
✅ Headings are descriptive and keyword-friendly.
✅ All important images have meaningful alt text.
✅ Decorative images do not have unnecessary alt text.
✅ Page structure is tested using Webflow Navigator or Chrome DevTools.

Using AI prompts

Check heading structure for a page

Evaluate the webpage [LINK TO PAGE] for content accessibility, focusing on the structure and best practices for headings.

Instructions: Begin by reviewing the webpage to identify the headings used. Ensure there is only one H1 heading, which should serve as the main title of the page. Verify that the headings follow a logical order, with H2 for main sections, H3 for subsections, and so forth.

Next, check if keywords are incorporated naturally within the headings without overstuffing, ensuring they support the content's searchability while maintaining readability.

Additionally, assess whether the headings are descriptive, providing a clear indication of the content underneath each heading. This helps users navigate the page effectively.

Finally, compile your findings into a report, highlighting any areas that require adjustments to improve accessibility and adherence to best practices for content structure.

**Remember to update the link

Check image alt tags on a page

Review the image alt text on the webpage [LINK TO PAGE] for adherence to best practices, ensuring each description is clear, concise (under 125 characters), and includes relevant keywords where appropriate. Avoid phrases like 'image of' or 'picture of,' as screen readers already indicate images, and leave alt text blank for purely decorative images. Generate suitable alt text for any missing or non-compliant descriptions.

**Remember to update the link (Prompt may need prodding if you realize it didn’t catch all the images 😅)

Final Notes

Content structure is crucial for SEO, accessibility, and user experience. Following these guidelines ensures that your Webflow pages are well-organized, readable, and optimized for search engines. Regularly review your site's structure to maintain the best practices outlined in this guide. 🚀